Behind the scenes

What is the process of 3D visualization?

3D visualization is the art and science of transforming three-dimensional models into realistic visuals and animations. This method is also known as CGI (Computer Generated Imagery).

Consider a plastic or cardboard model home. We can make such a model realistically in a computer using 3D technology. The distinction is that this virtual model may be examined at any degree of detail and from any angle."Modeling" is the first step in the process.

This is the process of creating a 3D model on a computer. Every aspect, from forms to textures to colors, is set here.

"Rendering" comes after modeling. Light and shadow are applied to the model at this point to give it depth and realism. Consider shooting an actual thing in various lighting situations. Except that everything is done digitally.

What was the ultimate result? A magnificent image or animation that might appear so lifelike that it's difficult to realize it's merely on a computer.

the 5 advantages

Due to their unique benefits, 3D visualizations may effectively supplement or even replace traditional photography when it comes to the display of products.

Unlimited creativity:
The constraints of the actual world are not applicable to 3D representations. Designers may now build imaginative and distinctive scenes that would be hard to come to life with traditional photography. There are essentially no restrictions on creativity, whether it comes to floating objects, stunning backdrops, or amazing lighting effects.
Perfection & Control:
Creating a physical set for photo shoots can be costly and time-consuming, particularly if numerous iterations are necessary. Changes are able to be made digitally with 3D renderings, saving the need to build or adapt sets.
Flexible customization
Colors, textures and features of a 3D-modeled product can be adjusted with just a few clicks. This is particularly advantageous when product variants or special editions are to be presented without having to organize a new shoot every time
3D renderings provide uniform quality and consistency across all product photos, whereas photography can vary owing to varied shooting situations.
Cost Efficiency:
3D models, once generated, can be repurposed for a variety of marketing materials. When compared to many photo shoots, this saves money, especially when diverse environments or settings are required.

making of

In our making-of film, we show you how realistic artwork is created from simple ideas. A small insight into the world of our work.

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